Identity
All information collected by a platform belongs to the individual user.
VISION / OPEN TRUST
Transparent structures.Verifiable trust.
You&Ella returns visibility and control over platform-held information and interpretation to individuals, moving toward an open digital ecosystem where people and communities can verify trust through transparent structures.
Identity → Relationship → Reputation → Open Trust Infrastructure
The Information Gap
People receive limited visibility into how platforms interpret identity, behavior, and relationships.
IdentityRelationshipsVerifiable Reputation
Relationships
The flow of a person’s relationships is an important way of understanding and defining the self. Lien returns the context needed to understand that flow to the user.
Verifiable Reputation
Reputation should combine records with visible provenance and context—not become a central moral score.
User-Controlled Disclosure
Transparency means visible rules, provenance, and use—not publishing every private detail.
Portable TrustOpen Digital Society
Portable Trust
Over time, people should be able to use necessary identity and relationship proofs across digital environments.
Open Digital Society
Decentralization means distributing control rather than concentrating it in one platform—not exposing private life.